Destination Direct Search: The Search Engine for Tourism Destinations

One unified search solution for an entire destination, real bookings on local partners' own sites with our Direct-To-Supplier model, and none of the commission going an OTA.

Bringing all accommodation and activity services under one roof. Destination Direct Search is an innovative search engine for tourism that revolutionises the way travellers find accommodation and activity services on a Destination Marketing Organisation's (DMO) website.

The problem every DMO knows

A destination's accommodation and activities are scattered across dozens of individual operator websites and a handful of OTA channels. Travellers searching for a region end up booking through Booking.com or Expedia, the region's businesses pay high commission fees, and the DMO loses visibility into what is actually happening in its own market.

Destination Direct Search fixes this by centralising all of a destination's accommodation and activity services into one smart search on the DMO's own website. It collects product data, availability, and prices from the most common Property Management Systems and builds a unified, easy-to-use search experience from data gathered across multiple sources, bypassing the high fees associated with OTA channels.

How we help

  • Centralised regional search: we bring every local operator's accommodation and activity inventory together into one search interface, so the DMO's website becomes the natural go-to hub for the whole destination rather than one of many fragmented options.
  • Direct bookings on local partners' own sites: travellers search and compare in one place, then complete the booking directly on the local partner's own platform, keeping the transaction and the relationship with the regional business rather than an OTA.
  • Real-time availability and pricing: product prices and availability are updated in real time from partners' PMS systems, preventing outdated listings and keeping the search results trustworthy.
  • Quick deployment and broad integration coverage: an interface-oriented architecture and dynamic data model let new PMS data sources connect with minimal friction, whether deployed as a standalone service or embedded into an existing site via JavaScript.
  • Comprehensive analytics: Google Analytics integration gives DMOs visibility into search volumes, search criteria, transitions into partners' reservation pipelines, and matching companies and products, including cross-domain insight into the monetary value of trades generated by the service.

Who it is built for

Destination Direct Search is built for Destination Marketing Organisations responsible for developing an entire tourism region, and for the regional accommodation and activity businesses that make up that destination. It is already proven to work with the following platforms:

  • Bokun
  • Profitroom
  • Billberry
  • GoToHub
  • Visit Group Citybreak via the Galaxy API
  • Cloudbeds
  • Hotellinx Cloud
  • Sportum
  • Comgate, Moder, Hotelengine, Dataflow, S-Ryhma, Lomarengas, and HolidayClub

If your destination's accommodation and activity inventory is spread across dozens of operator sites and OTA listings, Destination Direct Search is built for you.

Technology

  • Microsoft Azure for scalable, high-performance hosting
  • Infoweb Content Management System
  • Google Analytics, including cross-domain tracking
  • Bokun, Cloudbeds, Profitroom, Hotellinx Cloud, and other PMS and activity platform integrations
  • Interface-oriented, dynamic data model architecture for rapid onboarding of new data sources

Why it matters

Destination Direct Search is live on real DMO and destination websites, including This Is Arctic, Visit Yllas, Vuokatti, and Ruka-Kuusamo, where it powers direct accommodation and activity search and booking for the whole region. By bypassing OTA channels, regional businesses keep more of their margin, and the data generated by every search and booking transition stays with the destination instead of an external platform. For the DMO, that means real, ongoing visibility into what travellers are searching for and where they convert, which supports better-informed regional tourism strategy and keeps more revenue inside the local economy.

This Is Arctic

Visit Ylläs

Vuokatti

Ruka - Kuusamo

Frequently asked questions

No. Destination Direct Search integrates with your existing PMS and activity platform rather than replacing it. It already works with Bokun, Cloudbeds, Profitroom, Hotellinx Cloud, and a range of other systems, and new data sources can be connected through its interface-oriented architecture.
Travellers search and compare across the whole destination on the DMO's website, then complete the booking directly on the local partner's own platform. The DMO's site is the discovery and search layer, not the transaction system.
Deployment speed depends on how many local partners and PMS systems need to be connected, but the platform is designed for quick onboarding, either as a standalone service or embedded into an existing site using JavaScript.
Through Google Analytics integration, DMOs can see search volumes and criteria, transitions into partners' reservation pipelines, matching companies and products, and cross-domain insight into the monetary value of the bookings the service generates.
It can run alongside existing OTA presence. The goal is to give travellers a direct alternative on the destination's own website, so regional businesses gradually capture more direct, commission-free bookings without an abrupt change to their existing channels.

Related work