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Liki Stay - New online booking channel for tourism

Liki Stay is a Finnish build booking and discovery platform built for regional tourism operators across Europe. Lower commission. No rate parity. Your customer data stays in Europe and you own it.

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Finnish technology company challenges international travel giants. Likistay.com brings a fair alternative to the entire OTA travel market

New platform covers accommodation, activities, equipment rental, travel packages, and destination guides, all from local operators, at lower commission 


Tietotalo Infocenter Oy, the company behind Finland's most popular tourism solutions, is launching Likistay.com. A new travel platform that directly challenges global giants such as Booking.com, Airbnb, and GetYourGuide across every dimension of the traveler journey. 

Likistay.com is not an accommodation-only platform. It is a full-spectrum destination platform covering accommodation, activities, equipment rental, travel packages, and an editorial destination guide, everything a traveler needs, in one place, booked directly with local operators. 

A platform for the entire journey

International platforms have fragmented the travel experience: one platform for accommodation, another for activities, a third for gear rental. For Finnish tourism destinations, this fragmentation means multiple commission relationships, multiple customer data silos, and no single tool that works for the full range of what local operators actually offer. 

Likistay.com brings it together: 

  • Accommodation: hotels, resorts, guesthouses, cottages, cabins, and private holiday homes 
  • Activities: guided safaris, tours, experiences, outdoor adventures 
  • Equipment rental: snowmobiles, skis, boats, bikes, and specialist gear 
  • Packages: bundled offerings direct from operators, combining their accommodation and activities 
  • Digital Guide: destination content, travel itineraries, and local tips that connect travelers to the experiences worth booking 

A traveler planning a Lapland winter trip can find and book their cabin, reserve their Icebreaker cruise, rent snowmobiles, and get inspired by local itinerary guides, all through one platform, all transacting with the operators who actually run those experiences. 

The market has a high commission problem

Tourism businesses across Finland, particularly in regional destinations like Lapland, have long depended on international platforms that extract 15–30% in commission per booking, retain control of the customer relationship, and store customer data on servers outside the European Union. 

likistay.com was built to change this: 

  • 10% total commission: permanently lower than international alternatives, leaving significantly more income with local operators 
  • EU data sovereignty guaranteed: all data stored and processed within the EU; operators retain ownership of their customer relationships 
  • Direct API integration possibilities: seamless connection to the booking and channel management systems operators already use 

"We have decades of experience building and maintaining the most demanding tourism solutions in Finland. We know exactly what tourists and tourism businesses need. Likistay.com is not just a new website, it is a fair, local counterforce to global platform monopolies, and it covers the full range of what tourism actually offers." 

 

 

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A new model for destinations and DMOs

Likistay.com introduces a distribution model designed specifically for destination organisations. DMOs and regional tourism boards can embed likistay.com inventory directly into their own websites, earning 2% commission per booking generated through their site, with no platform development cost, no IT overhead, and no data leaving the EU. 

For operators, the partnership with DMOs is a meaningful differentiator: bookings generated through trusted local destination organisations, rather than international platforms, carry higher brand credibility and stronger repeat booking potential. 

Launching in Finland

The platform opens first in Finland, covering all major destination clusters including. Lapland is the natural first market, high-value, strongly seasonal, internationally recognised, and home to exactly the kind of authentic operator experiences that global platforms struggle to represent well. 

Nordic and European expansion will follow, with Liki Stay's EU data sovereignty positioning becoming an increasingly significant differentiator as non-EU travel platforms face growing regulatory scrutiny. 

Operator, STR owner and DMO applications are now open for all product categories across Finnish destinations. 

 

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About Tietotalo Infocenter Oy

Tietotalo Infocenter Oy is a long-established Finnish technology company with decades of experience in tourism platform development, digital infrastructure, and destination technology.  

Likistay.com is built on Tietotalo's proven technical foundation, with a full API-first architecture, EU-hosted infrastructure, and direct integration into industry-standard booking systems. 




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